Rapala a name that tugs the heartstrings of Malaysian lurers. Please keep an eye out for more goodies from them!
GLOBAL fishing brand Rapala has been honoured with the prestigious Red Dot Design Award for its EcoWear Reflection jacket.
The brand, perhaps more well-known for its lures, beat off competition from 1,865 other manufacturers from 54 countries to receive the world-renowned prize.
The prize-winning EcoWear Reflection jacket was part of a range of clothing introduced to the public in 2011, which has enjoyed global success in the fishing market and beyond. One of the key features is that the apparel is manufactured with a unique, ecological process from DuPont. This reduces its dependence on petroleum-based products by 30 per cent and greenhouse gas emissions by 35 per cent when compared with the traditional production methods.
Rapala’s Henri Eppert explained: “Apart from the ecological aspect, the jacket features a design-protected pattern that mimics natural light reflections in the aquatic environment. Thanks to the asymmetry of the pattern, there are no two Reflection jackets that are exactly alike.
“Representing Finnish design, the Rapala EcoWear collection has received other international awards as well. In the year they were introduced to the market, the EcoWear waders were given the Best New Product Award in the fishing-clothing category at the EFTTEX show.”
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Turns out these chaps can make more than just good lures.
PS. My gold fish shad is yet to get a strike.