This place is situated on the left hand side of the Jalan Pahang heading towards Wangsa Maju. Its before the turning (Setapak post office) that heads towards Gombak.
Fairly small shop run by this sweet lady, they offer a small range of lures (Some of them a bit older), a basic range of rods, nets and small range of reels. They do have some sea lures too.
A place you can stop by to equip yourself before heading out to the gombak area lakes.
The lure in question would be a Sebile lure. Its french. Caesar got one of those and its quite good actually. Here’s a clip of it.